(from PPI Press Release) World premier at the Essen Motor Show 2007: The PPI R8 and PPI R8 Razor – automobile lifestyle in carbon fiber

With the launching of the R8, Audi heats up against rivals Porsche, Ferrari and Bentley vigorously providing stiff competition. The Swabian, German tuners PPI Automotive Design GmbH, customize Audi’s flagship sportscar by stoking up the fire with even more coal going that extra mile by providing an enhanced look combined with improved driving dynamics. A wind tunnel-tested aerodynamic kit of carbon fibre in combination with a performance enhancement and special lightweight magnesium wheels in 19-inch dimensions provides measurably improved appearance whether on the race track or the elegant promenade of the elite jet set.

The stage 1 kit produces an increase power output of the original motor from 309kw/420hp to 348kw/460hp and increases torque from 430Nm/317lb-ft to 465Nm/343lbs-ft. A performance kit with durable components designed by PPI consists of corrosion resistant stainless steel sport rear muffler with throttle system. Just beginning at low-end torque, the resulting sound signals pure power, but with high speeds one experiences an even more imposing sound. Matched to this is a complete optimised engine management plus sport air filter providing the unit with extra breathing abilities. Results are a top speed of 192 mph (311 km/h) and sprinting from 0-60 mph in only 4,0 seconds; a six-tenths decrease versus standard production.

The new PPI MAG9 wheel design characterises the connection of high technical demands to sporty elegance. The two-part magnesium wheel with nine spokes and a wheel rim of carbon fibre commands not only by its exclusive look, but also through its outstanding craftsmanship setting new benchmark standards in the Audi tuning arena. The offered PPI MAG9 comes in dimension 9 x 19 front and 11 x 19 rear. Through the use of ultra light material magnesium resulting in reduction of unsprung mass, acceleration as well as deceleration and handling are distinctly improved. Weighing a mere 7,8 kg for front axle rims and 8,2 kg for rear axle rims, the PPI wheel are absolute champions in the lightweight arena. Optimal tires developed for the PPI R8 Razor in cooperation with Michelin are the supplied Michelin Pilot Sport Cup in dimensions 235/35 ZR19 (front) and 305/30 ZR19 (rear).

© Source: seriouswheels
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Well, what do we have here?

What you see is the new Audi TTS (essentially, it’s the beefier version of the latest TT design).

And it packs some impressive stats:

A two-liter TFSI engine delivering 265 hp propels the TTS Coupe zero to 100 km/h in 5.2 seconds and, a governor-limited top speed of 250 km/h (155.34 mph).

Not bad, huh?

I know, there’s been a lot of criticism of Audi’s design direction for quite a while, and the TTS is further down that same path, so that won’t win it any friends. And I got to say, I’m not really on board with the way they’ve been going.

I applaud Audi for making the R8, and I think any car maker that wants my attention should be making an all out, top of the line, sports car like the R8 (at a minimum). But I gotta say, somehow, Audi has been designing cars that are simultaneously more bland and more ugly.

They really went down that whole fish-mouth grill route - something about trying to tie in with their Auto Union heritage (an impressive heritage, sure), and that sure set off the whole front end … and then the rest of the car … well, what, too much surface tension, not enough working of form versus void?

I dunno … but for all of the on road capabilities that newer Audis, and this new TTS, have, they sure seem to wrap them in a mediocre package.